Draft Press Release 2: Image Management

Burger Planet

Press Release                                                                                                                   

For Immediate Release: Feb. 7, 2012                                                                      

James E. Muellenbach III, CEO

5125 Happy Ave.                                                                                                                                             
Gary, IN 81162
825-661-2952

Burger Planet – Healthy Introduction

Introducing New Spokesperson Jayne Petersen

GARY, Ind. – Burger Planet is excited to announce Jayne Petersen, fitness guru, as their new spokesperson.  Petersen will be introduced to the public by Corny the Clown on Thursday Feb. 9 at the Happy Valley Mall at 10 a.m.  There will be free samples of Burger Planet’s new menu items.

Petersen, fitness and health trainer to Opal Whitcomb, will discuss the new items added to the menu along with talking to the public about eating in moderation and daily exercise.  Through the next year, Petersen and Corny the Clown will be traveling across the country to schools and restaurants discussing the new variety of foods added to Burger Planet’s menu along with the already famous burgers and fries.  "Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices.  The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” Petersen said.

Burger Planet has added three new gourmet salads to their menu that are only 300 calories and a variety fruit package that now can be substituted in the place of fries in combo meals.  In the past year, Burger Planet has added chicken to their menu also.  "Well, Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” James E. Mulllenbach III, Burger Planet CEO said.

For more information, please contact Deidra Quire at 435-760-8083 or by email at deidraquire@burgerplanet.com.  We look forward to serving the public.

Burger Planet has served 52 billion customers and counting.  At last count, they had 8921 franchises with locations in every state and 17 countries.  Their corporate headquarters are in Gary, Ind.  They employ 48,272 people.  The leader of the quick service restaurant industry, James E. Mullenbach I, founded Burger Planet in 1934.  Although he has retired, Mullenbach I is the current president of the QSR Association.

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